Caroline Andrews

Caroline is a Bentley University senior studying marketing, media and entrepreneurship. At Compass Marketing, she manages all the Social Media and Content marketing efforts in addition to assisting with business development activities.

Consumer
From Stigma to Sales Pitch: The Rise of Mental Health Wellwashing

Has self-care become a sales tactic? Avoiding wellwashing is a must for consumers and brands alike.

May 16, 2023
Trends
How Innovation Is Shattering the Stigma Around Menstruation

From pumpkin seeds to reusable applicators to… Bluetooth tampons? Menstruation is ripe for innovation.

April 11, 2023
Consumer
The Ultimate Holiday Gift Guide: Health & Wellness Edition

Get inspired with these innovative gift ideas to keep the whole family healthy this new year.

December 6, 2022
Trends
Team Trick or Team Treat? How Halloween Is Adapting to Healthy...or Not?

Halloween looks different this year, from innovative candy to programs for children with food allergies.

October 18, 2022
Strategy
Must Reads (And Listens) When Marketing Your Health and Wellness Brand

Our top DIY picks for marketing your brand.

August 9, 2022
Trends
Regenerative Agriculture: Will it make a difference?

Will the future of sustainable farming be understood by consumers?

June 14, 2022