see what others don't.

Growth innovation for ambitious brands

reimagine what's possible.

Growth innovation for ambitious brands

create the future.

Growth innovation for ambitious brands

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we UNLOCK actionable opportunities for lasting GROWTH

NEW BUSINESS AND CATEGORIES

We uncover high-impact opportunities that drive long-term value. Whether it's a new platform, or new-to-the-world innovation, we find the opportunities unique to your business.

NEW PRODUCTS AND BRANDS

We craft insight-driven, brand-inspired ideas, validated and quantified using our agile consumer research approaches.

STRATEGIC POSITIONING

We elevate - or create - brand relevance by (re)framing the value proposition, target or messaging.

WE OBSESS ABOUT THE LONG-TERM

Innovation needs to deliver on the longer-game objectives of your organization, your customer and your brand.

We help our clients create the future, instead of trying to predict it.

OUR SERVICES

THE RIGHT TOOLS FOR THE JOB

Our proprietary methodologies are born from deep client-side expertise, and make it simple for you to see with fresh eyes, from the outside in.

They are tailored for modern front-end of innovation on consumer products and services, with agility in mind.

OUR SERVICES

OUR FOCUS ON HEALTH AND WELLNESS

Working across interconnected consumer categories -from digital health to functional foods, we've amassed a wealth of human-centric knowledge that we bring to every engagement.

OUR WORK

services

Our knowledge of the wellness consumer and our experience working with teams from the inside and the outside means we hit the ground running.

GROWTH DISCOVERY
Explore and pinpoint new growth opportunities.
Landscape and competitive analysis
Future-scaping and trend illumination
Discovery of unmet needs and insights
AI-assisted digital social insights
Market sizing and opportunity potential
IDEA ACCELERATION
Develop and qualify insight-driven new products.
"Ways in" exploration with agile ideation
Custom research, from exploration to validation
Product, platform and brand concept creation
"Size of the prize" volumetrics
Product portfolio building
STRATEGIC POSITIONING
Make your brand more relevant, powerful and valuable.
360 brand and competitive assessment
AI-powered brand insights
Holistic consumer targeting with proprietary SweetSpot studies
Brand equity charter development
Positioning design and validation

clients

Kiio logo greyscaleHelen of Troy logo grayscaleZarbee's logo grayscaleKeurig Dr. Pepper logo grayscaleWellpet logo grayscaleKing Arthur Baking logo grayscaleNew Wave Foods Logo grayscaleCredentis logo grayscaleHologic logo grayscaleInsulet logo grayscaleStanley Healthcare logoAmerica's Test Kitchen logo grayscale

What they Say

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John Whoriskey
VP and General Manager, Keurig Green Mountain
"Compass Marketing has been a valuable resource for helping Keurig uncover and deliver on new growth opportunities. Their depth of consumer marketing knowledge and skill paired with their ability to work with both our internal organization and external agencies has made them a no-brainer, go-to strategic marketing agency for us."
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Mark Gibeley
CEO, Medical device startup
"Compass helped sharpen our focus and quickly brought clarity to the task by applying established consumer-driven marketing principles. Their advice, insight, strategic thinking and most importantly, leadership, was instrumental in helping us bring our new product to life."
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Darren Mahaffey
CMO, Silver Hills Bakery
"...the final outputs were immediately actionable for our business. Perhaps most importantly, the value we received from highly experienced industry experts left us looking for additional opportunities to engage the organization in the future. It is a great accomplishment for our team and will guide our development work for the foreseeable future."

people

We've walked in your shoes.

We've launched, managed and grown world-class consumer brands. A member of our leadership team directs each engagement and assembles the right team for your situation.

Lynda Ferrari
Partner

Lynda’s expertise as a consumer-driven marketer has produced numerous insight-driven new products and successful launches, including global launches at Gillette and Clorox. She has extensive experience at the fuzzy front end of innovation, with a focus on consumer healthcare and wearables. Lynda is passionate about clean eating and healthy living.

Annette Herz
Partner

Annette is skilled at identifying growth opportunities and successfully guiding products from concept to launch, both in the U.S. and globally. Her knack for creating game-changing innovations began while at P&G and Gillette and has led her to advise leading brands and category disruptors in the health & beauty, personal care, and home appliance sectors.

Lisa Brookins
Partner

Lisa has launched and grown well-known CPG brands and new products across health, beauty and personal care, as well as infant and baby products. Her talent for recognizing and forging strategic opportunity has been honed working with clients and from her senior-level global marketing experience with Gillette, Microsoft, J&J and P&G in both the U.S. and Canada.

Xander Shapiro
Strategist

Xander is a seasoned General Manager and strategy leader with over 20 years experience driving profitable growth in both large CPGs and startups, including Del Monte and New Wave Foods. He focuses on businesses that deliver nutrition, health and wellness through fresh produce, plant-based foods, and botanical supplements.

Elios Valmonte
Menager
Ben Moned
Design Product
Maria Averon
Marketing Design
Marc Anthony
Cofounder

Let's make growth happen

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