Our client, a global organization, recently entered the growing aging-in-place consumer market with a product and service. They have hopes of becoming a big player in the space.
With limited resources, our client needed to figure out where to focus. Compass defined the complex market, sizing over 20 categories and identifying the most promising areas of interest - considering attractiveness of the market and fit with the organization. We identified a consumer target, and developed, tested and sized new product concepts to drive growth.
Impact: Client understands what it will take to WIN in the new category.
Our client has a compelling strategic direction for this new segment and a new product pipeline that delivers against the division's aggressive goals.