Credentis had developed a dental coating that could help those with sensitive teeth. While successful in local dental offices, our Swiss client wondered if the new technology might translate to commercial success beyond Switzerland.
Compass drafted a consumer products plan to commercialize this innovation and maximize its value. This was based on iterative testing of promising "where to play" areas before recommending the ultimate strategic direction.
Impact: Client is viewed as a valuable future oral care powerhouse
Shortly afterwards, Credentis is purchased by Swiss Smiles and is marketed both in Europe and North America.