Kiio's novel digital therapeutic for low back pain could help millions with a problem that keeps people out of work and away from doing things they love. But not enough people knew about Kiio and how it could help. Kiio knew that a big growth opportunity involved selling to new customers - employers - in addition to health plans.
Compass started by taking a 360 view of the landscape and then defining and bringing to life the target consumer. This understanding led to a winning positioning to increase the brand's relevance. The end result was a Compass-directed multiple touchpoint Awareness Campaign to drive adoption of Kiio's solution.
Impact: Kiio takes low back pain to a new high
Kiio's pilot program with a major retailer was expanded nationally, and several new customers were secured to fuel Kiio's growth and expand their solutions to conditions beyond low back pain.