Zarbee’s Naturals wanted to keep the momentum going after finding initial success with a healthy alternative to OTC products for kids’ cough cold products.
The company wanted to demonstrate exactly how this business could grow exponentially larger. After evaluating numerous potential markets, Compass Marketing prioritized 3 health & wellness categories that represented the most opportunity for the brand. Across these growth categories, Compass Marketing developed over 30 promising concepts to create a healthy innovation pipeline, and create predictable future revenue growth for the brand.
Impact: The value of the Zarbee's Naturals company multiplied.
Zarbee’s was acquired by Johnson & Johnson – making this J&J’s first major foray into the supplement realm – and reportedly allowed the majority investor to recover 10X their investment.