To reach its ambitious growth goals, WellPet knew it had to amp up its new product pipeline with close-in wins and some potential big bets. This meant focusing limited resources on the most promising opportunities.
Compass quickly pinpointed a handful of high potential growth categories for further ideation. Using a proprietary AI platform to capture future insights, Compass crafted and consumer tested concepts across the Cat and Dog categories. WellPet was given a clear roadmap with short and long term proven winners.
Impact: Investors see the growth potential
Just months later, Clearlake Capital purchased WellPet, and emphasized its interest in supporting the continued acceleration of WellPet's innovation efforts.