A Robust Product Plan Attracts New Investment

To reach its ambitious growth goals, WellPet knew it had to amp up its new product pipeline with close-in wins and some potential big bets. This meant focusing limited resources on the most promising opportunities.

Compass quickly pinpointed a handful of high potential growth categories for further ideation. Using a proprietary AI platform to capture future insights, Compass crafted and consumer tested concepts across the Cat and Dog categories. WellPet was given a clear roadmap with short and long term proven winners.

Impact:  Investors see the growth potential

Just months later, Clearlake Capital purchased WellPet, and emphasized its interest in supporting the continued acceleration of WellPet's innovation efforts.

Dog food, Cat food, supplements and snacks
Growth Discovery and Idea Acceleration
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Adorable dog