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Unleash the Future

Strategic Marketing for Animal & Pet Health brands

We craft compelling branding strategies that resonate with all involved in animal care. Understanding that both owners and caregivers have unique needs, we provide trustworthy, innovative solutions to ensure animal health and well-being.

Our extensive experience in pet & animal health branding informs our marketing approach, enabling us to develop insights-driven strategies that inspire and drive meaningful solutions.

We believe the future of pet health brands lies in being exceptional and bold— addressing challenges in animal health marketing with strategic solutions.

OUR WORK
"The innovation process that Compass Marketing led our team through was insightful and has had a lasting impact on our team, giving them the additional skills necessary to take our Innovation team to the next level".
— Director of Innovation & Insights, Wellness Pet Company

Services

Our knowledge of the pet and animal health consumer combined with our experience working with teams from the inside and the outside means we hit the ground running.

GROWTH DISCOVERY
Explore and pinpoint new growth opportunities.
Target Segmentation
White Space Mapping & Ideation
Custom Consumer Research
Launch Risk Assessments
Size of the Prize Volumetrics
New Product Pipelines
Branding Reimagined
Make your animal or pet brand more relevant, powerful, and valuable.
Brand Strategy & Product Positioning
Branding Architecture
Portfolio Strategy
Brand Visioning Workshops
Funding Pitch Decks
Go-To-Market
Step-by-step plans to execute with excellence and impact.
Brand Expression & Brand Guidelines
Product Design & Engineering
Integrated Omnichannel Market Planning
Fractional CMO Leadership
Communication & Content Plan
Media Planning, Buying & Management

Work

We set the stage for lasting growth for our clients in the pet and animal health space.

Wellness Pet

We identified high-potential opportunities for Wellness Pet through consumer testing, delivering a clear innovation roadmap that contributed to its acquisition by Clearlake Capital.

Case Study

SmartPak

We developed a strategic plan and a differentiated brand strategy aimed at strengthening competitiveness, clarifying vision, and driving growth in a fragmented category.

Case Study

Let's Make Growth Happen

Connect with us to discuss marketing strategies to grow your pet and animal health brand.

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