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Growing Wellness from Within

Strategic Marketing for Self-Care brands

Helping consumers become healthier and happier provides a unique opportunity for brands to create meaningful connections through strategic branding and marketing initiatives.

The self-care consumer journey emphasizes the individual, recognizing the importance of physical, mental, emotional, and spiritual aspects for overall well-being. Consequently, our strategic work encompasses both tangible product solutions and guidance for health service providers.

By focusing on the interconnectedness of physical, mental, and sexual health, we empower individuals to take control of their health through accessible and scientifically supported solutions.

OUR WORK
"Compass Marketing was instrumental at a key transition point for Kiio as we pursued a new growth opportunity. Their ability to develop a strong, insight-based brand platform that led to the creation of a compelling awareness campaign helped us win with a key customer and put Kiio on a pathway to significant growth."
— Chief Marketing Officer, Kiio

Services

Our knowledge of consumers in the self-care space combined with our experience working with teams from the inside and the outside means we hit the ground running.

GROWTH DISCOVERY
Explore and pinpoint new growth opportunities.
Target Segmentation
White Space Mapping & Ideation
Custom Consumer Research
Size of the Prize Volumetrics
Launch Risk Assessments
New Product Pipelines
Branding Reimagined
Make your self care brand more relevant, powerful, and valuable.
Brand Strategy & Product Positioning
Branding Architecture
Portfolio Strategy
Brand Visioning Workshops
Funding Pitch Decks
Go-To-Market
Step-by-step plans to execute with excellence and impact.
Brand Expression & Brand Guidelines
Product Design & Engineering
Integrated Omnichannel Market Planning
Communication & Content Plan
Fractional CMO Leadership
Media Planning, Buying & Management

Work

Through strategic marketing, we set the stage for lasting growth for our clients in the self-care category.

Wholeview Wellness

Case Study

Kiio

Case Study

Clients

Here are some of the brands we have worked on in the self-care space.

Let's Make Growth Happen

Connect with us to discuss marketing strategies to grow your self-care brand.

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