Growing Wellness from Within

Strategic Marketing for Self-Care brands

Helping consumers become healthier and happier provides a unique opportunity for brands to create meaningful connections through strategic branding and marketing initiatives.

The self-care consumer journey emphasizes the individual, recognizing the importance of physical, mental, emotional, and spiritual aspects for overall well-being. Consequently, our strategic work encompasses both tangible product solutions and guidance for health service providers.

By focusing on the interconnectedness of physical, mental, and sexual health, we empower individuals to take control of their health through accessible and scientifically supported solutions.

OUR WORK

"Compass Marketing was instrumental at a key transition point for Kiio as we pursued a new growth opportunity. Their ability to develop a strong, insight-based brand platform that led to the creation of a compelling awareness campaign helped us win with a key customer and put Kiio on a pathway to significant growth."

— Chief Marketing Officer, Kiio

Services

Our knowledge of consumers in the self-care space combined with our experience working with teams from the inside and the outside means we hit the ground running.

GROWTH DISCOVERY

Explore and pinpoint new growth opportunities.

Target Segmentation

White Space Mapping & Ideation

Custom Consumer Research

Size of the Prize Volumetrics

Launch Risk Assessments

New Product Pipelines

Branding Reimagined

Make your self care brand more relevant, powerful, and valuable.

Brand Strategy & Product Positioning

Branding Architecture

Portfolio Strategy

Brand Visioning Workshops

Funding Pitch Decks

Go-To-Market

Step-by-step plans to execute with excellence and impact.

Brand Expression & Brand Guidelines

Product Design & Engineering

Integrated Omnichannel Market Planning

Communication & Content Plan

Fractional CMO Leadership

Media Planning, Buying & Management

Work

Through strategic marketing, we set the stage for lasting growth for our clients in the self-care category.

Wholeview Wellness

We helped Wholeview, a leader in addiction and trauma recovery, refine its marketing and messaging strategy to improve visibility, connect with those in need, and drive growth.

Case Study

Kiio

We helped Kiio drive growth by refining positioning, defining its audience, and launching a multi-touchpoint campaign—fueling national expansion and new customer wins.

Case Study