I’ll admit it, I bought my first dairy-free ice cream by mistake. The freezer aisle was a blur of bright pints and bold flavors, and suddenly a crème-filled cookie one practically leapt into my cart.
It wasn’t until I got home that I realized it was soy-based. But one bite in, and I was hooked—creamy, flavorful, and packed with the cookie chunks I was after. That happy accident flipped my perspective on plant-based ice cream.
Today, it’s not just for vegans or the lactose-averse. In this blog, we’re scooping into the trends, innovations, and mouthwatering reasons why plant-based ice cream is taking over the frozen aisle and winning fans in the process.
Why Plant-Based Ice Cream?
Plant-based ice creams, once a niche novelty, have rapidly expanded in both product innovation and distribution, becoming a mainstream must-have with major brands and retailers increasing their offerings to meet demands from health-conscious, vegan, and environmentally aware consumers.
Health and Wellness:
● With approximately 65% of the global population experiencing some level of lactose intolerance, dairy-free alternatives are easier to digest.
● Plant-based ice creams are often lower saturated fat or are cholesterol-free, appealing to those seeking heart-healthy treats.
● Many plant-based ice creams, especially those made with nut, oat, or soy bases, often contain more dietary fiber than dairy ice cream.
Sustainability:
● Plant-based ice cream has a significantly smaller carbon footprint compared to dairy ice cream. Dairy farming is a major source of methane, a greenhouse gas that is far more potent than carbon dioxide in terms of warming potential.
● Producing plant-based ice cream requires much less land than dairy-based ice cream. Dairy farming is land-intensive, not only for the cows themselves but also for growing their feed, which often leads to deforestation and loss of biodiversity.
● Dairy ice cream production is highly water-intensive, with approximately 1,000 liters of water needed to produce just 1 liter of milk. This contributes to water scarcity in many regions.
Flavor Innovation and Trending Ingredients:
● Bases: Almond, coconut, oat, and cashew milks remain the most popular, with brands often blending these for optimal taste and texture.
● Clean Label: Shoppers are seeking ice creams with simple, recognizable ingredients - no artificial preservatives, sweeteners, or additives. Non-GMO and organic certifications are increasingly common.
● Flavor Innovation: Unconventional pairings, floral and botanical profiles, and functional add-ins, such as protein or adaptogens, are all trending in plant-based ice cream flavors. Decadent mix-ins - cookie dough, brownies, and nut clusters - are now standard fare.
● Allergen-Friendly: To appeal to a wide audience, brands are offering products that are not only dairy-free but also free of nuts, gluten and eggs.
Notable Brands and Innovations in 2025
These brands are at the forefront of the plant-based ice cream market excelling in flavor innovation, clean labels, sustainable sourcing, and inclusivity for those with dietary restrictions or allergies
Van Leeuwen is known for adventurous combinations and rotating seasonal offerings. The brand emphasizes using simple, high-quality ingredients while avoiding complicated additives, believing that if you can’t pronounce it, you probably can’t digest it.
So Delicious! Dairy Free offers a wide range of frozen desserts made from plant-based ingredients, including high-protein, low-sugar and allergen-free variants. The company is a Certified B Corporation and meets rigorous criteria for social and environmental performance, transparency, and accountability.
Eclipse calls itself the doppelganger of ice cream by mimicking its molecular structure using non-traditional plants like rapeseed, potato, cassava and corn. The company highlights their chef collaborations with well-known restaurants that offer pints of creative and unique flavors.
Nada Moo! brand is highlighted for their efforts in sustainability and ethical sourcing. Their products are made primarily with organic coconut milk and agave syrup. The coconuts are grown organically, and their husks are repurposed as biomass fuel and the left-over agave plant material is composted into fertilizer.
Wildgood was the first to the market with an innovative approach to flavor and texture by using extra virgin olive oil, no dairy or alternative milks, to give you the creaminess of premium ice cream, without the cream. They offer unique flavors like Caramelized Fig and Tahini Mocha Chip.
What Health and Wellness brands need to know to win over their consumer’s taste buds.
● Taste Expectations: While innovation has improved taste and texture, some consumers still perceive a gap compared to traditional ice cream - making ongoing R&D essential.
● Stay Innovative: Unique flavors, limited editions, and collaborations with local producers can differentiate your brand and foster loyalty.
● Highlight Health Benefits: Position plant-based ice creams as not just a treat, but a better-for-you dessert-lactose-free, lower in saturated fat, and often fortified with protein or functional ingredients.
● Emphasize Clean Labels: Consumers want products free from artificial additives, with clear sourcing and sustainability credentials.
● Educate & Inspire: Share the environmental and wellness benefits of plant-based ice cream through storytelling and transparent marketing.
● Challenges to Watch: While the cost of raw materials and production for plant-based ice cream remains higher than traditional dairy, bulk sourcing, efficient supply chains, and technological advances are helping to narrow the price gap.
Closing Thoughts
As plant-based ice cream moves from niche to mainstream, the opportunity for brands lies in staying ahead of emerging trends. From next-gen ingredients to unexpected flavor mashups and functional benefits, today’s consumers are hungry for innovation that aligns with their evolving values.
At Compass Marketing, we help brands translate trends into shelf-ready strategies, working with brands across health and wellness, including functional food and beverage. Whether you’re exploring plant-based for the first time or looking to lead the next wave of frozen innovation, we’re here to help your brand stand out and stay a step ahead.
Lynda is a consumer marketing expert with a track record of successful U.S. and global product launches. She has created new product innovations across consumer wellness, from personal care to digital health. She is a founding partner of Compass Marketing.
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