Trends

Innovations in Pet Health: How Cutting-Edge Tech Is Transforming Wellness for Pets

From GPS enabled collars, holistic health monitoring, and virtual vet visits, pet parents can feel more confident than ever that their furry friend is cared for.

What Today’s Consumers Expect from Fitness Wearables in 2025

Fitness trackers have come a long way from just encouraging you to get 10,000 steps in each day. These sleek, data-packed devices are redefining how consumers engage with their well-being.

Here’s The Scoop: What Plant-Based Ice Cream Brands Need to Know

Health benefits, sustainability advantages, and bold flavor innovations are all why plant-based ice cream is appealing to a wide range of consumers.

How the Mental Health Crisis Is Ushering in a New Era of Innovation in Wellness

The growing mental health crisis is transforming how brands and consumers approach mental well-being.

7 Health & Wellness Consumer Trends in 2025

Discover 7 key trends shaping health & wellness in 2025, as brands embrace personalization, prevention & holistic well-being.

7 Consumer Insights Impacting Health & Wellness Brands in 2025

And the Rising Brands Embracing Them.

Consumer Insights Impacting Health & Wellness Brands in 2024

And the Rising Brands Embracing Them.

Unlocking the Mystery of Allergies: Navigating Halloween and Beyond

Tips to Keep Children with Allergies Safe

Unmasking Aging in Place: A Closer Look at America's Reality

Read about the pending senior crisis and how other countries are innovating in response.

My New Best Friend is a R.O.B.O.T.

How AI is Revolutionizing Support for Seniors and Children with Autism

The Pet Prescription: How Pet Humanization is Shaping the Future of Health and Wellness

The Future of Pet Health and Wellness

How Innovation Is Shattering the Stigma Around Menstruation

From pumpkin seeds to reusable applicators to… Bluetooth tampons? Menstruation is ripe for innovation.

Innovations to Age on Your Own Terms

How Innovations in Sleep, Mental Health & Menopause are Changing How We Age

Team Trick or Team Treat? How Halloween Is Adapting to Healthy...or Not?

Halloween looks different this year, from innovative candy to programs for children with food allergies.

6 Pet Health Innovators: Taking Human Learnings to Pets

Will Pets Soon Live Longer than Humans?

The Delicious Story Behind Plant-Based Ice Creams

All the details behind this booming category

Regenerative Agriculture: Will it make a difference?

Will the future of sustainable farming be understood by consumers?

The Holy Grail: Climate vs. Clean

Does having a clean home mean forsaking the environment?

Upcycled Food: The Hottest Trend You Never Heard Of

Is "upcycling" the new buzz word? Read more about the latest in sustainability.

Top 5 Functional Food & Beverage Trends for 2025

Health & Wellness Marketers Should Not Ignore Active Seniors

Offering a solution to active seniors no longer means being seen as a brand for the geriatric set

Mushroom mania has just begun

Mushrooms have come to the forefront of the plant-based revolution, but we expect the best is yet to come as new brands mature beyond an ingredient focus.

Top 5 Health & Wellness Digital Trends Here to Stay (Post-Pandemic)

The health and wellness market pivoted to more fully utilize digital media. These trends are the ones that are here to stay.

What's Next in Sleep?

The sleep industry is booming. Americans are taking charge and seeking a holistic approach.

The Purpose-driven Brands Changing Our World

Purpose-driven brands are changing the world we live in and how we buy. Why brands can no longer ignore the need to think beyond profits.