Gone are the days when pets were solely fed traditional meals consisting of meat-based diets. The winds of change have blown in a gust of innovation, bringing forth a wave of vegetarian meals designed specifically for our beloved pets. This radical departure from convention has sparked debates and discussions, igniting passionate conversations among pet enthusiasts worldwide.
The passion for our pet’s longevity opens new doors to specialized health products promoting longer and healthier lives for our best friends. Here is a list of some of the many products that are excelling in this field.
Some companies are taking the vegetarian option in a different direction. A French pet food company, Reglo, is replacing meat in pet food with insect-based dry food. Reglo wants to find an environmentally friendly alternative that uses the earth’s existing resources to its advantage. This innovation is at the forefront of a new insect protein industry altering pet nutrition.
Vitamins & Supplements: Time for your daily Vitamin
Brands like Dog is Human are looking to compete in this space. This 2022 start-up promises to help Fido live his healthiest life by translating human science into pet vitamins and supplements. Over the pond, Blue Pet Co. harnesses the power of seaweed and sea minerals to offer a full range of vitamins, minerals and supplements specifically designed for canines.
The humanization of pets stems from our deep affection for animals and our aspiration to extend their lives. By intertwining our diets with our pets, we demonstrate our love and desire to provide them with a quality of life that rivals our own. Pet owners want to optimize their animal’s longevity by curating a healthy lifestyle, including a nutritious diet, supplements, and regular exercise. As the pet health market expands and innovative products emerge, society is uncovering new ways to enhance the well-being of aging pets. Recent studies have shown that our pets are living longer: “the average life expectancy of dogs increased from 10.5 years to 11.8 years between 2002 and 2016.” This is correlated with the increase in viewing our pets as children rather than animals. The process of humanizing animals has increased their life expectancy. Pets are cherished members of our families, offering unwavering companionship and love. With such profound connections, they should have access to the same nourishment and vitamins as we do, further solidifying the bond between humans and their furry companions.
These are just a few brands that have impacted the health and wellness pet market. However, numerous opportunities still need to be tapped, presenting the potential for further growth and innovation. If you're interested in exploring this dynamic market and discussing how your business or brand could spearhead transformative change, don't hesitate to reach out. We'd love to share more insights and explore the possibilities together.
Louisa is a Tufts University senior studying psychology and entrepreneurship. At Compass Marketing, she leads all Social Media and Content marketing efforts in addition to assisting with business development activities.