Consumer

What Brands Need to Know About the Post-GLP-1 Consumer

As GLP-1 use continues to grow, the greatest opportunity for health and wellness brands may lie in supporting the underserved "post-GLP-1" consumer with solutions that help maintain weight loss, rebuild strength, restore confidence, and create sustainable long-term health after treatment ends.

The Wearables Playbook is Going to the Dogs

As pet wellness becomes more connected, continuous, and data-driven, the wearable playbook that transformed human health is now reshaping the future of pet care.

The Strategic Role of Color in Self-Care Products

Color acts as a strategic signal in self-care, shaping perception and communicating product benefits before consumers read the label.

Find Your Brand Lover: The Power of a Focused Target Audience

What do Magic Mike and Dunkin’ have in common? Both brands achieved massive success by zeroing in on their primary audience and tailoring their strategy to serve those core fans first.

Why Investors Should Care About Menopause

For decades, menopause was overlooked in healthcare and innovation. It’s finally having its moment, and it’s about time.

The Business of Sexual Wellness: Four Ways Tech is Normalizing Pleasure

Sexual wellness has come a long way. What was once whispered about has entered the mainstream, now discussed in the same breath as sleep, nutrition, and fitness.

How Different Generations Are Redefining Sleep Environments in 2025

From Gen Z to Boomers, every generation is reimagining what their sleep space looks like, feels like, and even how it functions. We explored how different age groups are transforming their sleep environments in 2025.

How Functional Men’s Health Supplements Are Redefining Wellness

Highlighting the importance of innovation and targeted marketing to meet the unique health challenges faced by men, from physical vitality to mental well-being.

Rethinking Men’s Health Marketing

How modern male consumers are redefining health & wellness and what brands must do to keep up.

How Female Cannabis Consumers Are Transforming the Industry

The Future is Female: How Female Consumers are Transforming Cannabis Marketing

How GLP-1 Medications are Reshaping The Food & Supplement Markets

GLP-1 meds are driving demand for innovative functional foods, beverages, and supplements supporting weight loss and overall wellness.

Identifying Your Primary Target Audience: Why It’s Important

Unlock growth by identifying and focusing on your target market

From Stigma to Sales Pitch: The Rise of Mental Health Wellwashing

Has self-care become a sales tactic? Avoiding wellwashing is a must for consumers and brands alike.

Get to know your Brand Lover

Why demographics is not enough to speak to your consumer

February 21, 2023

A Challenge for the Ages: How Our Mental Health Crisis Is Ushering in a New Era of Innovation in Wellness

As we start a new year, see how innovators are addressing the rise in mental health issues

February 14, 2023

The Ultimate Holiday Gift Guide: Health & Wellness Edition

Get inspired with these innovative gift ideas to keep the whole family healthy this new year.

December 6, 2022

From corsets to jog bras: How innovation has propelled women’s health

From corsets to jog bras: In honor of National Women’s Health and Fitness Day on Sept. 28, see how far we’ve come and where we can go

September 13, 2022

A Candid Conversation with Nicole Ryeom, our amazing intern

Sage advice from our intern this past year

Cannabis: 420 and the Changing Consumer

A quick Primer on 420 and the Changing Consumer Landscape

The Evolution in Supplements

The reshaping of an 80 year-old category

September 29, 2021

8 Components of Health and Wellness

Wellbeing is so much more than absence of illness. Here's how we see the areas that address it - with some standout brands.

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