Lynda Ferrari

Lynda is a consumer marketing expert with a track record of successful U.S. and global product launches. She has created new product innovations across consumer wellness, from personal care to digital health. She is a founding partner of Compass Marketing.

Consumer
How Functional Men’s Health Supplements Are Redefining Wellness

Highlighting the importance of innovation and targeted marketing to meet the unique health challenges faced by men, from physical vitality to mental well-being.

Trends
How the Mental Health Crisis Is Ushering in a New Era of Innovation in Wellness

The growing mental health crisis is transforming how brands and consumers approach mental well-being.

Strategy
Strategies to Navigate the Convergence of Beauty and Wellness

A unique overlap is trending within the Beauty and Wellness industries and it’s changing the way consumers think about their self-care.

Consumer
How GLP-1 Medications are Reshaping The Food & Supplement Markets

GLP-1 meds are driving demand for innovative functional foods, beverages, and supplements supporting weight loss and overall wellness.

Strategy
A Compass Conversation with Larry Gurreri, Founder and CEO of Sosemo

From Inspiration to Innovation: Expert Digital Marketing Tips

October 29, 2024
Strategy
Announcing A Strategic Partnership | Compass Marketing and Sosemo

Brand Strategy Development + Media Activation for Health and Wellness Clients

June 18, 2024
Strategy
A Compass Conversation with Courtney Hendrickson, Food Marketing Strategist

Finding the strategic partnerships for a healthier food system

June 4, 2024
Strategy
A Compass Conversation with Dom Hulton, a Vice President of Insulet Corporation

Big or Small: How to Make a Meaningful Impact in Health & Wellness

July 11, 2023
Strategy
A Compass Conversation with Bridget O'Brien, Transformative Marketing Leader and CCO of CLYNK

How to achieve real growth and transformation with a focus on sustainability

March 28, 2023
Consumer
A Challenge for the Ages: How Our Mental Health Crisis Is Ushering in a New Era of Innovation in Wellness

As we start a new year, see how innovators are addressing the rise in mental health issues

February 14, 2023
Strategy
7 Signs It’s a Good Time To Reposition Your Brand

How improved brand positioning can be a big driver of growth.

Strategy
A Compass Conversation with Gitti Crowley, Senior Marketing Leader and Brand Builder

Practical tips on how to create disruptive, sustainable categories and brands

October 25, 2022
Strategy
A Compass Conversation with Margaret Safford, Marketing and Brand Strategy Advisor

A new era in Health and Wellness marketing -insights from start-ups to global brands

September 27, 2022
Consumer
From corsets to jog bras: How innovation has propelled women’s health

From corsets to jog bras: In honor of National Women’s Health and Fitness Day on Sept. 28, see how far we’ve come and where we can go

September 13, 2022
Strategy
A Compass Conversation with Lydia Zeller, digital health entrepreneur & CEO of Pelvital

Hear how consumer healthcare for women is being transformed

Strategy
Moving Forward With Strategic Plans in Times of Uncertainty

Tips for actioning strategic plans, especially in times of turmoil

March 22, 2022
Strategy
A Candid Conversation with Ian Cross from Bentley University

What Allbirds, Niwaki, and KitchenAid have in common

November 30, 2021
Strategy
Key Steps to Keep Your Business Growing

Looking back is key to moving forward for growth

Consumer
The Evolution in Supplements

The reshaping of an 80 year-old category

September 29, 2021