Annette Herz

7 Health & Wellness Consumer Trends in 2025

Discover 7 key trends shaping health & wellness in 2025, as brands embrace personalization, prevention & holistic well-being.

How Female Cannabis Consumers Are Transforming the Industry

The Future is Female: How Female Consumers are Transforming Cannabis Marketing

Launching Your Health & Wellness Brand: Leading Strategies & Best Practices for 2025

Launching a new health and wellness brand can be challenging, but these strategies and best practices will help build a strong foundation for success.

Identifying Your Primary Target Audience: Why It’s Important

Unlock growth by identifying and focusing on your target market

7 Consumer Insights Impacting Health & Wellness Brands in 2025

And the Rising Brands Embracing Them.

A Compass Conversation with Louisa Purinton: Our Graduating Intern

Key learnings and advice for young, aspiring marketers

Consumer Insights Impacting Health & Wellness Brands in 2024

And the Rising Brands Embracing Them.

A Compass Conversation With Jessica Deckinger, the interim Chief Marketing Officer (CMO) You Wish You Had

Reveals the Golden Rule for Interim CMOs

A Compass Conversation With Claire Elvers, a Brand Strategist with Starbucks, Amazon, and Wayfair

Owning the brand: Insights from 3 megabrands for today's start-ups

Unmasking Aging in Place: A Closer Look at America's Reality

Read about the pending senior crisis and how other countries are innovating in response.

My New Best Friend is a R.O.B.O.T.

How AI is Revolutionizing Support for Seniors and Children with Autism

A Compass Conversation with Caroline Andrews: Our Graduating Intern

Key learnings and advice for young, aspiring marketers

Get to know your Brand Lover

Why demographics is not enough to speak to your consumer

6 Consumer Insights Impacting Health & Wellness Brands in 2023

And the Rising Brands Embracing Them.

A Compass Conversation with Cindy Hale

Revealing the secret sauce for marketing that sticks with the consumer

Innovations to Age on Your Own Terms

How Innovations in Sleep, Mental Health & Menopause are Changing How We Age

6 Pet Health Innovators: Taking Human Learnings to Pets

Will Pets Soon Live Longer than Humans?

Tap Your Brand's Superpowers for Superior Results

5 Must-Haves for Your Brand to Reach Its Potential

A Compass Conversation with Nick McCoy, Managing Director & Co-Founder of Whipstitch Capital

A must-read for innovators in the Better for You Food & Beverage space

The Holy Grail: Climate vs. Clean

Does having a clean home mean forsaking the environment?

A Candid Conversation with Nicole Ryeom, our amazing intern

Sage advice from our intern this past year

A Candid Conversation with Bob Burke from Natural Products Consulting

Wise words to get your brand in front of consumers

A Candid Conversation with Lauren Abda from Branchfood & Branch Venture Group

What's on the Minds of Today's Food Innovators

Top 5 Functional Food & Beverage Trends for 2025

Health & Wellness Marketers Should Not Ignore Active Seniors

Offering a solution to active seniors no longer means being seen as a brand for the geriatric set

Mushroom mania has just begun

Mushrooms have come to the forefront of the plant-based revolution, but we expect the best is yet to come as new brands mature beyond an ingredient focus.

Top 5 Health & Wellness Digital Trends Here to Stay (Post-Pandemic)

The health and wellness market pivoted to more fully utilize digital media. These trends are the ones that are here to stay.

What's Next in Sleep?

The sleep industry is booming. Americans are taking charge and seeking a holistic approach.

The Purpose-driven Brands Changing Our World

Purpose-driven brands are changing the world we live in and how we buy. Why brands can no longer ignore the need to think beyond profits.