Annette Herz

Annette is skilled at identifying growth opportunities and successfully guiding products from concept to launch. At Compass, she advises leading brands and category disruptors in the health & wellness, personal care and digital health sectors.

Trends
7 Health & Wellness Consumer Trends in 2025

And the Rising Brands Embracing Them.

Consumer
How Female Cannabis Consumers Are Transforming the Industry

The Future is Female: How Female Consumers are Transforming Cannabis Marketing

Strategy
Launching Your Health & Wellness Brand: Leading Strategies & Best Practices for 2025

Launching a new health and wellness brand can be challenging, but these strategies and best practices will help build a strong foundation for success.

Consumer
Identifying Your Primary Target Audience: Why It’s Important

Unlock growth by identifying and focusing on your target market

Trends
7 Consumer Insights Impacting Health & Wellness Brands in 2025

And the Rising Brands Embracing Them.

January 22, 2025
Strategy
A Compass Conversation with Louisa Purinton: Our Graduating Intern

Key learnings and advice for young, aspiring marketers

April 30, 2024
Trends
7 Consumer Insights Impacting Health & Wellness Brands in 2024

And the Rising Brands Embracing Them.

February 14, 2024
Strategy
A Compass Conversation With Jessica Deckinger, the interim Chief Marketing Officer (CMO) You Wish You Had

Reveals the Golden Rule for Interim CMOs

January 30, 2024
Strategy
A Compass Conversation With Claire Elvers, a Brand Strategist with Starbucks, Amazon, and Wayfair

Owning the brand: Insights from 3 megabrands for today's start-ups

November 29, 2023
Trends
Unmasking Aging in Place: A Closer Look at America's Reality

Read about the pending senior crisis and how other countries are innovating in response.

September 19, 2023
Trends
My New Best Friend is a R.O.B.O.T.

How AI is Revolutionizing Support for Seniors and Children with Autism

September 12, 2023
Strategy
A Compass Conversation with Caroline Andrews: Our Graduating Intern

Key learnings and advice for young, aspiring marketers

April 25, 2023
Consumer
Get to know your Brand Lover

Why demographics is not enough to speak to your consumer

February 21, 2023
Strategy
6 Consumer Insights Impacting Health & Wellness Brands in 2023

And the Rising Brands Embracing Them.

January 17, 2023
Strategy
A Compass Conversation with Cindy Hale

Revealing the secret sauce for marketing that sticks with the consumer

January 31, 2023
Trends
Innovations to Age on Your Own Terms

How Innovations in Sleep, Mental Health & Menopause are Changing How We Age

November 22, 2022
Trends
6 Pet Health Innovators: Taking Human Learnings to Pets

Will Pets Soon Live Longer than Humans?

August 23, 2022
Strategy
Tap Your Brand's Superpowers for Superior Results

5 Must-Haves for Your Brand to Reach Its Potential

Strategy
A Compass Conversation with Nick McCoy, Managing Director & Co-Founder of Whipstitch Capital

A must-read for innovators in the Better for You Food & Beverage space

June 28, 2022
Trends
The Holy Grail: Climate vs. Clean

Does having a clean home mean forsaking the environment?

Consumer
A Candid Conversation with Nicole Ryeom, our amazing intern

Sage advice from our intern this past year

May 5, 2022
Strategy
A Candid Conversation with Bob Burke from Natural Products Consulting

Wise words to get your brand in front of consumers

May 3, 2022
Strategy
A Candid Conversation with Lauren Abda from Branchfood & Branch Venture Group

What's on the Minds of Today's Food Innovators

April 5, 2022
Trends
Top 5 Functional Food & Beverage Trends for 2022

The pandemic continues to impact our food & beverage choices. Here's what to expect in the coming year.

January 25, 2022
Trends
Health & Wellness Marketers Should Not Ignore Active Seniors

Offering a solution to active seniors no longer means being seen as a brand for the geriatric set

November 16, 2021
Trends
Mushroom mania has just begun

Mushrooms have come to the forefront of the plant-based revolution, but we expect the best is yet to come as new brands mature beyond an ingredient focus.

October 28, 2021
Trends
Top 5 Health & Wellness Digital Trends Here to Stay (Post-Pandemic)

The health and wellness market pivoted to more fully utilize digital media. These trends are the ones that are here to stay.

August 20, 2021
Trends
What's Next in Sleep?

The sleep industry is booming. Americans are taking charge and seeking a holistic approach.

September 6, 2021
Trends
The Purpose-driven Brands Changing Our World

Purpose-driven brands are changing the world we live in and how we buy. Why brands can no longer ignore the need to think beyond profits.

October 19, 2021